NextPlane Blog

Is Business Slow This Summer? Time to Invest in Collaboration

Aug 4, 2016 1:18:56 PM

Climbing from the $47.3 billion it amassed during 2014, the enterprise collaboration market is poised to eclipse $70 billion by 2019, and for good reason: Collaboration is critical to the success of any modern organization. Make collaboration a top priority for your company, and you benefit from more efficient business processes and accelerated decision-making—both of which drive competitive advantage.

Has your company made progress on the collaboration front? If not, you wouldn’t be alone. According to a recent Nemertes study, 57% of businesses feel as though their current UC collaboration efforts are not as successful as they had originally hoped.

The good news is that, if you find yourself in a similar situation, all hope is not lost. Since business slows down in the summer for many organizations, now might be the perfect time to invest in improving your company’s collaborative capabilities.

But how exactly can you be sure you’re making the right moves?

  1. Invest in tools that are easy to use

You can’t expect your employees to spend hour after hour figuring out how to use a wonky platform that’s not at all intuitive. So first things first: Find a business messaging service or collaboration app that has a pleasant and understandable user interface. To ensure widespread adoption once you deploy your new platform, you may want to spend an hour or two educating your end users on how to use it.

  1. Empower your employees with mobile devices

These days, it’s hard to go anywhere without seeing practically everyone glued to their mobile devices. Yes, a lot of folks rely on their smartphones and tablets for entertainment while they’re on the go. But increasingly, knowledge workers are relying on their mobile devices to stay productive when they’re outside the office. To make sure your collaboration investments return dividends, use a platform that’s built for mobility. That way, your employees will be able to be productive—no matter where they happen to find themselves at any given moment.

  1. Use platforms that are helpful

Many of today’s professionals find themselves working with external business partners on a regular basis. In some instances, these folks may work with external colleagues more frequently than they work with their own coworkers. That being the case, it is critical that any collaboration platform you choose to deploy gives your end users the ability to communicate with colleagues outside company walls. For this reason, companies should look to services that are open by design, featuring built-in federation functionality. That way, end users will be able to connect with their external business partners in real time, no matter what underlying platforms those individuals are using.

Beyond this flexibility, collaboration platforms need to be helpful. Imagine, for example, a salesperson has to keep leaving their collaboration platform to access information from their CRM app—only to have to head back to their collaboration platform once again to relay that information to their business partner. Repeat this process many times over the course of any given day, and it’s clear to see how a number of employees would be turned off by inefficiency to the point they might even stop using their collaboration platform altogether. To prevent your employees from suffering such a fate, invest in business messaging services that can integrate easily with other mission-critical applications.

  1. Look for platforms that require little-to-no IT intervention

Your IT team has enough on its plate to begin with. Since you never want to worsen their load if you don’t absolutely have to, look for collaboration services that are turnkey solutions by design. That way, not only will your IT employees have more time to focus on more important facets of your infrastructure, your team will be able to make use of collaboration technology quicker since they won’t have to wait for IT to get around to deploying it. Don’t go through what can be an unnecessarily complex process to enable your employees to collaborate with both their internal and external business partners. Thanks to platforms built with end-to-end federation functionality, you won’t have to.

Has your organization not yet unlocked the true power of collaboration technologies? You’re missing out. Take advantage of the slow summer and invest in a business messaging service today. Better yet, try one out for free. Who knows? A modern collaboration service may be just the thing your business needs to reach the next level.

Want to learn more about collaboration with Nextplane? Sign up below to get regular updates on our business and how we can help transform yours.